Good news! After receiving a substantial amount of helpful feedback and considering how to ensure our growing line of products compliment each other, we've decided to update and improve the formula of our Styling Treatment! In line with our commitment to constant improvement and innovation, we never want to shy away from enhancing a product just because it's "good enough." So, what changed?
Performance
The performance of the Styling Treatment has changed in two key areas: weight and shine. We've adjusted the recipe to be more lightweight without losing any of the signature treatment benefits. We did this by replacing a large portion of the water in the formula with aloe vera and glycerin while removing some of the heavier oils. The hold of the product remains the same, but with a more lightweight and slightly tackier feel. The shine of this product has been decreased to a more neutral and unnoticeable amount of shine. This is ultimately what we originally intended on doing with this product, but we were previously unable to add the deep conditioning benefits we wanted while maintaining such a neutral shine.
Scent
The scent for the Styling Treatment has been moved from Cedar & Citrus to Lavender & Peppermint. In the past, we've scented products with our standard fragrances because we honestly didn't see it as an opportunity to make our products even more effective. When revisiting this recipe, we decided to build a unique scent that itself would be nourishing to the hair. Not only does it smell incredible, but it provides excellent benefits.
Benefits
Peppermint: Promotes hair growth by revitalizing the follicles. It prevents dryness, irritation, and inflammation. Antimicrobial.
Lavender: Promotes hair growth, combats dandruff, and soothes itchy, dry, or inflamed skin.
Juniper Berry: Soothes inflammation and irritation while acting as a natural antioxidant to flush bacteria.
Tea Tree: Promotes hair growth and fights dandruff. Powerful cleansing, antimicrobial, and antibacterial properties.
Offer
We're confident that you'll enjoy the improvements, but we are well aware that not everyone likes when their favorite product is tweaked. We'd like to make the adjustment as easy as possible, so we're offering 20% off Styling Treatment until July 12, 2019. Just use the code: STYLINGTREATMENT at checkout!
Styling Treatment
A medium hold conditioning and styling cream with a natural shine. For manageable, relaxed, and natural hair styles. Just a dab will give you enough control to keep your hair in place and out of your face, all while deeply conditioning your hair and scalp. Infused with chamomile extract and a blend of essential oils that:
- Promote hair growth.
- Fight dandruff, inflammation, and irritation.
- Antimicrobial and antibacterial.
Hold: Medium
Finish: Natural
Scent: Lavender + Peppermint
Size: 4 oz / 114g
Ingredients: Water, Aloe Barbadensis Leaf Juice, Glycerin, Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, PEG 40 Hydrogenated Castor Seed Oil, Oryza Sativa (Rice) Bran Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Emulsifying Wax, Kaolin Clay, Cetearyl Glucoside, Phenoxyethonal, Caprylyl Glycol, Sorbic Acid, Chamomilla Recutita (Matricaria) Flower Extract, Lavandula Officinalis (Lavender) Oil, Mentha piperita (Peppermint) Oil, Citrus Reticulata (Mandarin) Oil, uniperus communis (Juniper) Berry Oil, Melaleuca Alternafolia (Tea Tree) Leaf Oil, Pogostemon Cablin (Patchouli) Oil
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