At the heart of our brand, we believe in more than just great hair and body care, we believe in thoughtful,

choices that support everyone.

Our journal is where we share stories, insights, and tips that reflect our commitment to sensible, eco-friendly products designed for all, regardless of hair type or style. Here, you’ll also find features on local businesses, small entrepreneurs, stylists, and shop owners who, like us, are dedicated to fostering a community of care that values sustainability, inclusivity, and conscious living.

Cool Dog

Cool Dog

Houston is full of incredible independent shops, but places like Cool Dog remind us why local businesses matter. They create spaces where people connect, where craft is respected, and where community grows organically. Shops like...
Stockist Spotlight: YBJ Studios

Stockist Spotlight: YBJ Studios

Created in collaboration with our longtime friend, stockist, and barbering legend Juan aka Yogi Barber Juan (YBJ Studios), the formula for our new Wave Grease was designed with purpose: making O'Douds for anyone and everyone, slowly...
Ingredient Spotlight: Sunflower Oil

Ingredient Spotlight: Sunflower Oil

Packed with a myriad of nutrients and antioxidants, sunflower oil has long been hailed as a beauty secret, offering remarkable benefits for both hair and body care. From nourishing and hydrating to promoting growth and...
Stockist Highlight: Steph Slays

Stockist Highlight: Steph Slays

We sat down with one of our Stockist member,  'Steph Slays' for International Women's Month and talked products, social media, and trends in the haircare community. During this month, we want to highlight the amazing women that are...
Stockist Highlight: Erin Ramirez

Stockist Highlight: Erin Ramirez

Hi Erin! Can You Tell Folks On The Internet Who You Are And What You Do? Hi internet! I’m Erin, I am a low-toxic hairdresser and razor specialist. I consider myself the ideal hairdresser for...