Some connections make too much sense not to act on. After getting to know the team behind Black Orchid, we wanted to bring that same level of intention and personality into our world. So we invited owner Travis, barber Joey, and marketing director Kristen down to our Houston lab for a hands-on day of styling, experimenting, and pushing products a little further than usual.

What followed was equal parts workshop and playground. We put O’Douds products in the hands of people who live and breathe the craft, dialing in techniques, reworking familiar styles, and uncovering new ways to approach texture, hold, and finish. Think less “how-to,” more “watch what happens when the right people get in a room with the right tools.”

Let's get into our Spotlight:
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Why the name "Black Orchid" for a barbershop?


I’ve always been fascinated by the history of Indianapolis, especially the neighborhoods where our shops are located. When I reopened the first salon on Indiana Avenue years ago, I started researching the area and came across an old newspaper clipping about a speakeasy on the same block called the Black Orchid. The name immediately stuck with me—it felt – perfect and it tied to the city’s past. I remember thinking that if I ever opened a barbershop, that would be the name. That was probably in 2010 – seven years before we opened. When the opportunity finally came, it felt like the perfect way to connect our brand to the history of the neighborhood.

- Travis

Owner I Black Orchid Barbers, Indianapolis, Indiana

Our Locations


"Culture only works if people genuinely feel connected to each other."


How do you maintain culture across multiple locations?

Because our barbers rotate between multiple locations, everyone works with different teammates throughout the week, which keeps the group tight-knit. We also try to build trust by giving our team flexibility and respecting their time outside of work. We actually encourage people to take time off and recharge because the job is physically and mentally demanding. That’s also why we close the entire company for about 10–12 days around Christmas and New Year’s—it gives everyone a real break.


Find a Carrier Near You


Visit our Store Locator to find a shop that carries your favorite O'Douds products!